A little bit about me

Hi, I’m Jaitra. You can call me JD!

I'm a UX Researcher at Constant Contact, where I work embedded in product and design teams to make sure research is part of how decisions get made, not something that happens alongside them.

My interest in UX began in my undergrad. I was designing posters, flyers, and event graphics, and became fascinated by the idea of communicating through visuals. That curiosity led me to take Human Computer Interaction as an elective, where I realized that how people experience products mattered more to me than how they were built. That realization made me pursue a Master's in Human Factors in Information Design at Bentley University, and that's what brought me to research.

When I’m not working, I like to go on hikes and do photography, nerd out on coffee, watch F1, try new recipes, among other things. I’m currently based in Boston, but originally from Mumbai, India.

Where I’m at with my latte art skills on my new espresso machine

How I Approach Research

  • I've done studies that produced genuinely fascinating findings and went nowhere because they weren't tied to a decision the team was making. That taught me that the measure of good research isn't how interesting it is, it's whether the team can act on it. When research consistently delivers that, it earns its seat at the table.

  • I can flex on timelines, methods, and deliverable formats when the situation calls for it. I can get creative with study design too, because sometimes constraints push you toward a leaner approach that still answers the core question well. The line is whether the results are still genuine. If they're not, they're not useful to anyone.

  • I'm not sensitive about my process or my conclusions. If I'm wrong, I'd rather know. I genuinely want to be challenged, because that's how I grow and how I support my stakeholders better. I don't take myself too seriously, and I think that makes the work and the collaboration better.

  • I'm a coffee-half-full person by nature, and I think being direct, being friendly, and being someone people want to collaborate with isn't separate from being a good researcher. It's part of it.